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Print ArticleMake an employee handbook. A handbook is one of the most important tools you have to communicate with employees. It doesn’t have to be a novel, just something that clearly outlines company policies. Be sure to include conduct and safety policies. When employees have questions, you can then refer them to written guidelines instead of loose, off-the-cuff policies.
Market yourself. If nobody knows you’re a good company, soon there won’t be a company to tune up. A good place to start is your Web site. Is it old and slow? Keep things current and interesting to attract people to your business.
Don’t be just another company. Find other ways to market and brand your company, so potential customers know what you are about. The goal of marketing is to let everyone know you’re the best choice for the job.
Every shop has room for improvements. Take a little time as the new year begins to tune things up at your shop. Not only can it save you time, money and headaches down the road, but having a shop running smoothly is a hallmark of good management.
About the author: Jon Olson is the production and operations manager for Sterling Surfaces in Sterling, Mass. He has been a solid surface fabricator since 1982 and can be reached at jon@sterlingsurfaces.com.
