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Magazine Article

  

Strategic Growth
Solid Surface Manufacturers' Survey

Dailey: Our industry is maturing, and in concert, the number and level of professionalism of the fabricator base. As manufacturers, we all must continue to strive to improve the level of skills associated with the fabrication and installation of solid surface products.

Seo: Staron fabricators go through a complete training and screening process to make sure they're equipped with the latest technology, knowledge and customer service values. Based on our comprehensive training and customer satisfaction, we believe we deliver exceptional service to all our customers. As with all aspects of our business, Samsung Staron continues to look for ways to improve fabrication and installation practices.

Weddington: Yes, due in part to the continually evolving commitment of Wilsonart and our distributor network. Wilsonart has clearly conveyed education, training and support expectations through agreements with our distribution network. We proactively assist our distributors with assessing their markets' fabrication needs to minimize the quantity of certified fabricators in order to maximize the quality.

To maintain that quality, both Wilsonart and our distributors are committed to a continued training process — a process requiring review of the Wilsonart Solid Surface Fabrication Manual that contains detailed guidelines to properly fabricate and install our products. In addition, an annual fabricator re-certification process to emphasize these guidelines has been instituted. Responsibilities in regard to fabrication, installation and warranty are plainly communicated at that time through agreements with the distributor's fabricator network.

Wilsonart utilizes our B2B Web site to assist our education, training and support for our distributors and their fabricators. It provides instant access to the most recent fabrication/technical information and an automated warranty registration and reporting process.

We also have a new warranty process to fully support the market from the manufacturer to the consumer. This process assists in defining issues, responsibility and reporting procedure utilizing a third party inspection/repair group to curtail lead-time to address non-consumer related issues. The new warranty process along with the online registration and reporting features on our B2B site encourage completion of the quality support process by our fabricators.

Park: Fabrication has improved greatly over the years. The standards are now very high in that area. Especially when fabrication is done in conformity with the Fabrication Guide, fabrication problems will not occur.

5. What applications/markets do you think will experience high growth in the next few years?

Olson: Growth in horizontal and vertical surfaces, for both home and work spaces, will continue as customers seek upgrades from laminate, as designers discover new applications for our products, and as DuPont invests in new technology solutions.