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Print ArticleLost Customers = Found Sales
As we've learned, it might only take a simple and sincere request to bring back a lost customer. If it turns out that you need more firepower to bring about a wave of new in-house business, the resources are there for you. Get creative and focus on the development of strategic, motivational sales messages for this special community.
Each business has this shiny sales nugget locked away. Bring this potential profit out of the closet! With many experiencing a sluggish and competitive sales environment, now is the time to reach out in each direction and every dimension — including the past. There is a certain unmatched satisfaction that comes from seeing a forgotten customer, maybe even a "hopeless case" or two, come back on board with a steady stream of sales. You can believe a second victory is just as sweet. Find your newest, best customers in-house. Take them out on the town and show them a good time. Chances are, they'll really like the new you.
About the author:
Chris Traynor, SPHR, is the Director for Whip-Smart Management Consulting, Wayne, N.J., and has 25 years of experience in the solid surface industry as a consultant to fabricators, distributors and manufacturers. He can be reached at ctraynor@whip-smart.com.
