• You can organize your communication into different folders. Don't just have a saved folder. You can have folders on sales, press information, people, projects, etc.
• You can communicate anywhere at any time, whether you are home sick, or out at an expo.
E-mail is also a perfect way to market your company. On my signature I put links to my company's Web site as well as to our photo gallery. It is just one other way to manage using technology.
So use the tools of technology to your advantage. If used correctly you avoid stress and make your customers see you're efficient, in command and that they can count on you.
About the author:
Jon Olson is the production and operations manager for Sterling Surfaces in Sterling, Mass. He has been a solid surface fabricator since 1982 and can be reached at email@example.com.