Premier Countertops in Omaha, Neb., has only been around for a couple of years, but that isn't stopping Owners Mory and Lori Ludwick and Tom Lentz from doing great things.
In the two years the business has been open, they have expanded the business three times and managed to bring it to a level of about 200 sheets of solid surface material per month. However, Mory is the first person who will say they haven't done it alone.
The architects in attendance at the informational seminar put on by Premier Countertops in Omaha, Neb., crowd around a CNC demonstration geared at giving them an inside look at the solid surface fabrication process.
The enthusiasm of Mory Ludwick, part owner of Premier, as well as his contacts in the building industry was a large driving force behind the success of the lunch and learn program.
The seminar began with an atmosphere similar to an open house in which architects and area builders freely roamed the shop examining displays and asking questions about the raw materials and fabricated products that were being shown.
A big factor in the success of Premier Countertops is, without a doubt, the contacts Mory has made. These contacts include his main distributor and a network of area builders that he knew from his previous business in framing houses, but the reach of his shop doesn't end there. Mory has developed strong relations with a number of other fabricators around the country, and most recently, Premier is making some major inroads with a couple of big architectural firms as well as the Metropolitan Home Builders Association in Nebraska.
How was the company able to do this? A lot of enthusiasm, the willingness to go the extra mile and a great relationship with its local distributor all played large roles in this accomplishment. But, that was only the means to an end. Premier recently found a great deal of success in setting up a seminar Mory calls a "lunch and learn."
A wild-fire idea
So what was this seminar all about? It was about getting architects and home builders into the shop to show them, firsthand, the versatility of solid surface and engineered stone materials and also to give them a bird's-eye view of the process behind the products.
"We felt, after talking to different designers around town that we know and have worked with, that there was a blank when it came to understanding the fabrication process," explained Mory. "We started talking to a couple of architects from Leo A. Daly and one said, 'We would love to come to your shop and watch your CNC and how your guys go through the process.' So we decided to set it up."