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It was just a matter of time before quartz products upped the surfacing ante by introducing innovations beyond just a better performing granite look-alike. As a case in point, we direct your attention to Caesarstone's Concetto line, a new quartz surfacing material using hand-placed, semiprecious stones.
"For those who want to make an elegant design statement, Concetto is the perfect surface material," says Caesarstone president Arik Tendlar. "It can be applied to an entire countertop for a wonderful bold look or as an accent to doors, tables or chairs. The only limit is your imagination."
Or the size of your pocketbook, we might add. Estimated installed pricing for the new material hovers around $400 per sq. ft. Such costs might sway most homeowners from purchasing an entire kitchen countertop made of Concetto, but as an accent material, we believe a little goes a long way.
Think in terms of an island countertop, for example. (Wasn't that how granite got its start in mainstream kitchens?) How about using it as an inset to complement the design of a timeless piece of furniture, or even in as utilitarian a setting as the writing surface on an office desk or as the seat of a patio chair?
Suddenly, less becomes more, and the look of semi-precious stones sidles almost within range of many peoples' budgets. You don't even have to tell them it performs just like regular quartz surfacing. Why ruin the mystique?
