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In the upper Midwest, our skin grows a little thicker. Now in the midst of an early autumn, we know all too well what awaits us. We’re familiar with change — at least as it relates to the seasons — and we know it well. Similarly, over the last two years or so, the economic climate has forced businesses in all sectors to toughen up and embrace the new and unknown reality of what the world will look like once the dust settles.

As we all know, tucked deep inside monumental shifts in what we’ve known, there always lies opportunity.

Surface Fabrication magazine is also in a state of transition. Beginning in 2010, the magazine will be published bimonthly. (We will also produce an October/November 2009 issue so keep an eye out for it.)

It should be noted this decision in no way means we will be bringing you half the content we brought before; in fact, the opposite is true. This also doesn’t mean we question the value of a tangible print issue. We are, rather, adjusting to the realities of our industry, publishing, and the evolving face of how all information is delivered and received.

Call it a mixed-media approach. In addition to the introduction of a weekly electronic newsletter, our website, www.surfacefabrication.com, will be undergoing a major renovation; one that will include a new design, loads of Web-exclusive content (how-tos, industry trends, best practices, manufacturing tips), video, unique news briefs and product information.

We’re also going to delve into the use of social media more aggressively. If you’re ahead of the curve and interested in seeing what we’re doing, please join our Surface Fabrication LinkedIn Group or find us on Twitter for brief and interesting tidbits.

Oh, and in case you didn’t notice, there’s one more new addition to the magazine: Hi, I’m Jackie Roembke, new editor of Surface Fabrication. While my experience lies in the woodworking industry, I am beyond excited to become part of the fabricating community. I assume this position fully recognizing my responsibility to the industry; the importance of delivering solid, relevant content to you, our readers; and the learning curve that lies ahead.

Moving forward, I urge you to reach out to me. I want your feedback! Call me. Shoot me an e-mail. Tell me what you think. Tell me what you want to see in the magazine. Tell me where we’re going wrong (I’m from Wisconsin so I have that thick skin); tell me when we do something right. Exciting things lie ahead; so, please, become a part of the process.

Here at Surface Fabrication, we’re looking forward to the opportunities change will bring; but I can guarantee one thing will always stay the same: Our dedication to serving our readers and the industry.

Jackie Roembke
Editor, Surface Fabrication
920.563.1686
jackie.roembke@surfacefabrication.com