Reach New Platforms In Marketing

SurfaceFabrication.com is the surfacing industry's link between fabricator, distributor, supplier and manufacturer. The market it serves includes all high-end surfacing products, including but not limited to stone, engineered stone and solid surface. It is the only magazine reaching the solid surface market, lending itself to being the industry "bible" for that segment of the industry. Editorial content regularly includes updates on industry events, new fabrication equipment and techniques, better business practices and profiles of stone, quartz surfacing and solid surface companies.

The surface fabricator is the primary target audience of Surface Fabrication, which is why the editorial staff makes a concerted effort to attend industry and association-related functions, as well as traveling the globe to initiate face-to-face contact. That effort, combined with pertinent and timely editorial content, are major reasons why the target audience is so loyal. Advertisers, too, recognize that Surface Fabrication is their best conduit to reaching the surface fabricator.

When they come to SurfaceFabrication.com, our readers are in the "need-to-know-more" mode. Over 90% of our survey respondents personally buy, recommend, or specify products for their businesses.

Build Your Brand/Create Brand Awareness

An industry-specific website provides the best opportunity to consistently brand products and services. Stay connected with your target audience 24/7/365 with fixed or rotating display ads. Programs start at $225.

Develop New Business Leads

Everyone in a competitive market is interested in generating new leads. E-mail can be a great way to generate solid qualified leads beyond your sales department and your website. Our direct e-mail programs can be customized to send out a message that is exclusive in content to all or a subset of our 13,000 opt-in subscribers. E-blasts are 3x more likely to be read and acted upon than traditional card and postage direct mail campaigns, and are much more economical too, considering the cost of design, printing and postage. This can yield benefits like increased sales, lower promotional costs, immediate results and more customers! Options begin at $0.35 per email address.

Educate Your Readers

Webcasts, webinars, and podcasts are effective tools to educate and inform potential customers. PowerPoint presentations on your products or tutorials can prove to be a great opportunity for you to become an authoritative industry leader. Live presentations are easily done from your office, conference room or exhibition booth. Information on participants and viewers is also captured for future marketing opportunities. Customized programs start at $4000.

Learn from Our Audience

Collect research and data from opt-in subscribers with custom surveys. Custom surveys provide you the opportunity to reuqest industry-related opinions concerning the industry, gain insight on trends and determine marketing directions. Responses can be immediately tracked and measured. Landing Pages, Survey Design and Customization begin at $2500.